Once you’ve finished the ideation phase and know which topic you want to write about, the next step is to plan and outline what you’re going to create. Download our ebook version of this post. Our writers weave together information about your products and services, resulting in a positive consumer experience. Well written and interesting Search Engine Optimized Content Writing showcases your business's strengths. This step shouldn’t be glossed over as a final checkmark before distribution. What additional assistance or resources will I need (a designer to create an infographic, a video producer to film a script, etc.) Have you aligned the needs of all departments involved? Have you determined your target audience? Whether you’re jotting keywords down on a whiteboard in a boardroom, or taking mental notes in the shower, hold fast to those seeds of content. Much like our mountain climber, there are a few key tools and adaptations needed before summiting our goals. We know it’s not. Nurture them to discover their viability. Have you discussed copyright issues and the use of bylines? Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it. A shared cloud-hosted content management and calendar system (like ClearVoice) will keep everyone in the loop on when to expect assignments so they can plan the time necessary to produce the content. It’s time to look closer at why the output step is so challenging. You’re not alone in your struggle to tackle content creation on an ongoing basis. Learn more about the content creation process with @ClearVoice. You can gain a lot of insight by investigating which types of content have already been created around your topic. If so, ask how to optimize the asset for their process. Ich wollte jedoch einen Rollentausch versuchen, also im Kontext der historischen Zähmung, aber fand dafür keinen anderen Begriff, also müsste ich "domestizieren" als Synonym zu "zähmen, gewöhnen" usw. Have you provided any additional resources the talent may require to produce the content (e.g., research materials, special equipment/services/software)? Have you defined them? Have you set manageable deadlines for the content? Have you collaborated with or sought input from key stakeholders? So, we have to pause and wave our own flag for a moment. Have you integrated any relevant mobile-specific applications (e.g., GPS or location-based services, calendars, mobile social apps)? For example, if you’re hiring a photographer to take environmental portraits of a satisfied customer to accompany a written case study, you’ll need a model release on file. You’re in the home stretch and it feels incredible to see an idea come to life. Bolster your overall marketing strategy and approach. We’ve done the heavy lifting to make securing talent — and guiding them through the content creation process — the least of your worries. | #ContentMarketing, 10 Types of Content Writers and When to Use Them, The Ultimate Guide to Finding, Hiring and Working With Freelancers, The Do’s and Don’ts of Hiring Freelance Writers, FACT: Most marketing teams hire creative talent to augment their content production. Der Duden definiert „Content“ als „qualifizierten Inhalt“. (And have fun!). Have you determined a process for negotiating terms and for hiring and onboarding freelancers? Here are a few methods we know will help get your creative juices flowing, and help you find innovative and effective approaches to potential pieces of content. HubSpot Research discovered 77 percent of people research a brand before engaging with it. ... A small river named Duden flows by their place and supplies it with the necessary regelialia. You didn’t work this hard for your content to be invisible or distorted for some users. Have you arranged any necessary access for the talent (e.g., press passes, conference passes, association memberships, PR contacts, meetings, visits)? Finally, wrap up your concept with a bow in a compelling creative brief. Is your internal team up to the challenge? In content marketing, storytelling has become a dominant approach to attracting, engaging and winning over potential consumers. “There is one thing stronger than all the armies in the world, and that is an idea whose time has come.” — Victor Hugo. After the initial read-through or review, put on your editor’s hat and consume the content with the assignment goals and branding in mind. Have you or the talent followed the outlined topic and goals of the assignment/brief? Creative Commons infographics? Through proper monitoring and measurement of its performance, you will be able to tell what works for you and your organization. In addition, most content creation processes involve thorough rounds of edits with other stakeholders before content is ready for publish. Have you determined if the content will be interactive or not? Perhaps both are a good idea, especially when preparing for the first round of feedback and revisions. You map out a training program to optimize your health, research the proper tools for the environment and go on multiple practice hikes to prepare for the main event. But doing it well can truly impact your business. Provide constructive criticism in a concise summary with specific actionable requests, such as where to revise the language, add an additional source, delete a specific sound bite or crop out a distracting background. Cover your technical bases. Let’s find out. How does this piece of content fit into the grander scheme of my. Have you set contingency plans if content can’t be delivered on time? Then, it’s on to the legal and compliance teams. Make content production and publication consistent. We can handle it all. Should they sign-up, contact you or click here? Do you need to outsource? Have you vetted any quotations, citations and/or cited sources? If you’ve set up steps 1 and 2 effectively, you should have everything you need to create amazing content. During this step, share feedback not only from the editor/producer who reviewed the first draft of the content, but also the marketing team and any other direct stakeholders. Did you include CTAs that reflect the social platform where you’d like to engage? Now we’ll bring the ideas and concepts you’ve developed to life. Maintain regular engagement with your audience. But, what does this look like? But maybe she’s also browsing protein shake options at health food retailers and the latest HIIT workouts on YouTube. Is your audience indeed responding to the content concepts you’re proposing, or are they simply something you think would perform well? Questions to ask when facilitating distribution: If you need more ideas on content distribution, familiarize yourself with these topics: When you adopt a process, content creation, production and distribution are no longer an impossible mountain to climb.

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